Content Creation Workflow
You can rely on a workflow that starts from the most popular 3D Modeling Programs (like Autodesk 3ds Max and Maya or Blender, just to mention some) and platforms (Autodesk 123D Catch) and ends up with advanced authoring environments like Unity3D or with advanced computer graphics libraries like OpenSceneGraph.
Unity 3D
Exploit the potential of the Unity 3D authoring environment to create first of a class augmented contents and experiences
Open Scene Graph
Leverage on the features and formats of one of the most powerful Real time 3D Libraries to create your applications.